![]() ![]() You have to look at the big picture to make sense of all this, because there’s more logic to this situation than it may appear. So what went wrong with this reveal? How did Blizzard mess up what should have been a fairly standard game announcement? Why is Diablo: Immortal such a bizarre shift for Blizzard, and why is it triggering such rage and anxiety in the audience? I disagree with this assessment, and it ignores the expectations that Blizzard itself has spent decades creating in its fans. It’s pretty clear to us that there is a huge audience around the world that is gonna love this title. “So I actually think that those two items are being conflated. “The way I’ve been kind of looking at the mixed comments is what those folks are really saying is they desperately, passionately want the next big thing,” Allen Adham, executive producer and Blizzard co-founder told Polygon in a previous interview. And interviews after the controversial press conference indicate that the company may be confused about why fans are so angry. “By forming a union and negotiating a contract, we can make sure that we are able to continue doing our best work and create innovative experiences at the frontier of game development.Blizzard wasn’t ready for the immediate, and overwhelmingly negative, fan reaction to the announcement of Diablo: Immortal. “Everyone in the video game industry knows Activision Blizzard’s reputation for creating a hostile work environment, so earlier this year, when we heard that Blizzard was planning to acquire Proletariat, we started to discuss how we could protect the great culture we have created here,” said Dustin Yost, a Software Engineer at Proletariat. Earlier this year, quality assurance workers at Activision’s Raven Software studio in Wisconsin and Blizzard Albany won their union elections, despite Activision Blizzard’s repeated attempts to prevent workers from voting. The 57 workers in the unit include animators, designers, engineers, producers and quality assurance workers. ![]() Less than a month after a second group of Activision Blizzard workers voted to unionize, the Communications Workers of America announced the latest group filing for a union representation election. ![]() Workers at Activision Blizzard’s Proletariat studio are organizing. ![]()
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